by Searchmetry.com | Jan 16, 2019 | Interior Design Marketing
Interior designers often cringe at the idea of being compared to sales people. Sales professionals sell TVs and cars, and they are, well, interior designers right! I’m sorry to have to break it to you, but interior designers are salespeople. They sell beautiful homes...
by Searchmetry.com | Dec 5, 2018 | Interior Design Marketing
In the age of social media and instant messaging you would be surprised to know that interior design business cards still hold their importance in networking and sales. Yes, they have evolved over time to suit the ever-changing demands of people, but their essence...
by Searchmetry.com | Nov 29, 2018 | Interior Design Marketing
It is the minor differences that separates a successful business from the failures. People who focus on perfecting the seemingly petty aspects end up creating a foolproof product. The same principles apply to branding. Far too many marketing campaigns are designed for...
by Searchmetry.com | Nov 12, 2018 | Interior Design Marketing
The National Council for Interior Design Qualification (United States and Canada) defines an Interior Designer as a “Professional that is qualified by education, expertise and experience to improve the quality and function of interior spaces”. However, with the...
by Searchmetry.com | Nov 2, 2018 | Interior Design Marketing
‘How do I, an interior designer, get clients? How do those big design firms acquire clients?’ You’re not the only interior designer asking yourself that question. In fact, ‘how can I get clients’ is a question that SMB’s (Small and Medium Businesses)…across...
by Searchmetry.com | Jul 3, 2018 | Interior Design Marketing
What is an interior design portfolio? It’s a collection of your best work. The National Design Academy of the UK says that an interior design portfolio is ‘an opportunity to showcase a range of skills and your design style’. As you can guess, such a portfolio would be...